Pets are a big part of our world at Friday Media Group, which is why we take animal welfare extremely seriously. For our pet websites – Friday-Ad, Dogs & Puppies and Kitten Ads – we’ve been working closely with charities and the government-led initiative PAAG, to make sure any unlawful pet advertising is stopped before it goes live.
Our work has involved developing sophisticated advert moderation tools which can stop ruthless puppy breeders in their tracks, and provide campaigning groups with vital information for their investigations into puppy farming.
Over recent years we’ve built up a close dialogue with Welsh anti-puppy farming campaign group, C.A.R.I.A.D. (Care And Respect Includes All Dogs). C.A.R.I.A.D. investigates unscrupulous puppy breeders and sellers, and says Friday Media Group has had an extremely positive impact on a number of significant investigations.
Benefits of our Ad Scoring System
The Ad Scoring System checks ads against 50 different rules before they can go live. If there are any suspicions about the legitimacy of the adverts, and the people posting them, our internet support team will investigate. When it comes to print, our adverts also undergo the same scrutiny, with adverts stopped if they do not pass strict rules.
“Friday Media Group’s desire and drive to respond to complaints promptly has ensured many unscrupulous sellers have quickly been removed from their sites. This has meant C.A.R.I.A.D. has been able to focus on assisting complainants and working with the authorities,” they say. “Unscrupulous breeders and puppy sellers will use every trick in the book to circumvent restrictions put in place by online classifieds, so for C.A.R.I.A.D. to be able to send information to Friday Media Group and know that it is being actioned immediately could be the difference between a family buying a sick puppy or a healthy one.”
Why the work of C.A.R.I.A.D is so important
The Friday Media Group Foundation is delighted that C.A.R.I.A.D. is helping educate our company and others about the dangers of imported puppies, and the need to spot and ban advertisements for illegally imported puppies, as well as considering a ban on the advertising of all imported puppies.
Friday Media Group will continue to work closely with C.A.R.I.A.D. to progress investigations further and help stamp out the unacceptable practice of puppy farming.
Those concerned about any adverts on our sites should contact Friday Media Group’s Customer Support Line: 0844 871 0772